How Campa Cola Rewrote the Rules to Take On Coca-Cola and PepsiCo in India
For nearly three decades, India’s carbonated beverage market has run like a settled duopoly. Coca-Cola and PepsiCo, backed by global scale and deep-pocketed local bottlers, controlled roughly 80-85% of a 2.4-billion-case market, leaving little room for challengers. Then Reliance Industries picked up a forgotten 1980s brand for a mere ₹22 crore and, within a few […]









