Bharat Petroleum Corporation Limited (BPCL), a Maharatna public sector undertaking, has launched its ultra-premium petrol, SPEED 100, in Indore, expanding the availability of high-octane fuel for owners of premium cars and high-performance motorcycles.
The company launched the 100-octane petrol at Sukhmani Petro Filling Station on Friday. SPEED 100 has a Research Octane Number (RON) of 100 and is designed for high-performance engines that require higher-octane fuel.
According to BPCL, the fuel incorporates its proprietary Speed Additive Technology and Friction Modifier Technology. These technologies are designed to maintain fuel injector cleanliness, support combustion efficiency and engine performance, and deliver a smoother driving experience.
The launch was attended by Manoj Kumar, General Manager, Lubes (Retail), West; Mukund Dhamala, General Manager, Marketing (Retail), West; and Neeraj Jaria, State Head (Retail), Madhya Pradesh and Chhattisgarh.
BPCL said the introduction of SPEED 100 reflects its focus on expanding premium fuel offerings in response to growing demand from owners of high-performance vehicles. The launch received a positive response from supercar and superbike owners in Indore.
The company plans to extend the availability of SPEED 100 to six additional retail outlets across Indore by January 2027.
BPCL Expands Premium Fuel and Customer Amenities
Alongside its premium fuel portfolio, BPCL is also implementing its ‘Drive Fresh’ initiative at retail outlets to improve cleanliness, hygiene and customer amenities, with particular emphasis on convenient facilities for women customers.
The launch is part of BPCL’s efforts to strengthen its premium fuel portfolio and expand its presence in the evolving automotive mobility market.
