Propsoch, a Bengaluru-based homebuyer advisory platform, has raised USD 2 million in a seed funding round led by Athera Venture Partners, Sparrow Capital and Vakil Group. The fresh capital will be used to strengthen the company’s research and advisory capabilities, expand its team across functions, and support market expansion.
Founded by Ashish Acharya and Ravi Agrawal, Propsoch is India’s first buyer-centric real estate advisory platform. Unlike brokers or online listing portals functioning on the seller-driven process, Propsoch operates on a data-driven approach that weighs the pros and cons of each property on 80+ key factors – including builder credibility, construction quality, project efficiency and future appreciation. The company aims to transform the home-buying experience for the Indian consumer by combining proprietary data analytics, industry expertise and consumer reviews to provide unbiased inputs and recommendations.
Prior to this round, Propsoch had raised USD 600,000, including a pre-seed led by the family office arms of the Godrej Group and the Vakil Group, along with investments from Mohit Malhotra, former MD and CEO of Godrej Properties, and Bhaskar Bhat, former MD of Titan Company.
“A home is an Indian family’s biggest financial decision, yet they navigate it with less transparency than buying a smartphone. We started Propsoch to change that. After successfully advising 1,500+ families in Bangalore, we are now scaling our ability to service 10,000+ homebuyers this year. This funding round helps us deepen our roots in our home market while we expand our footprint into Mumbai,” said Ashish Acharya, Founder & CEO, Propsoch.
“Many buyers discover issues only after they have already purchased a property. Right now, 3 in 4 Indian homebuyers regret their purchase, and we raised this round to make that a thing of the past within five years. We are training our AI workflows on multiple years of customer interactions, architectural, and geospatial data. This allows us to give everyday families the kind of technical, financial, and legal diligence that only institutional investors could afford until now. That’s the company we’re building,” said Ravi Agrawal, Co-Founder and Chief Product & Technology Officer, Propsoch.
Commenting on the investment, Rajiv Mehta, Partner, Athera Venture Partners, said, “Propsoch is fundamentally changing how people buy homes by making the process transparent, predictable, and data-driven. We are proud to back a team that is so deeply committed to solving real consumer pain points, and we look forward to supporting them as they scale their vision across the country.”
“What really jumped out for us when we met Propsoch was their customer-first approach to home buying. This market has been plagued with misaligned incentives where customers were being pushed the highest commission option rather than the best option for them. Propsoch flips the equation,” said Yash Jain, Partner, Sparrow Capital.
India’s proptech ecosystem has witnessed significant growth in recent years, driven by increasing consumer demand for transparency, efficiency, and informed decision-making in real estate transactions. Through its research-driven advisory model, Propsoch is positioning itself at the intersection of technology, trust, and consumer-first real estate services.
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