The Swachhata Hi Seva campaign, organized by NLCIL from September 16 to October 2, 2025, aims to support the Swachhata Mission initiated by Prime Minister Modi.
On September 25, a major cleanliness drive took place in Neyveli, led by CMD Prasanna Kumar Motupalli and attended by various stakeholders including school children and NLCIL employees.
Motupalli highlighted the historical importance of cleanliness in Indian culture and the success of NLCIL in the campaign, notably winning first prize among Coal PSUs for its contributions.
The participation of around 1000 students and other workers marked a significant community involvement in the initiative, which included a series of activities like tree plantation and skill development training during the campaign period.
The event emphasized awareness on waste segregation and the ban on single-use plastics, reinforcing the message of cleanliness in daily life.
