Kajaria, India’s leading tiles and bathware manufacturer, has unveiled its latest television commercial under the tagline ‘Log Toh Poochenge Hi.’ The commercial stars Indian cinema’s superstar Ranveer Singh and pan-India star Rashmika Mandanna. The new brand film is already generating strong attention and further amplifying the campaign’s growing popularity among consumers and design enthusiasts.
Built on the insight that thoughtfully designed homes attract admiration, the commercial positions superior tiles and bathware as effortless conversation starters. Ranveer Singh and Rashmika Mandanna appear as an accomplished Army couple hosting a senior Brigadier and his wife at their picturesque hillside home. Understated moments of appreciation—from outdoor pathways to elegant spaces and Kerovit bath fittings—highlight Kajaria’s design excellence.
Blending warmth, pride, humour, and relatability, the TVC ends with a simple message: when you choose Kajaria Tiles and Kerovit bathware, appreciation follows — because “Log Toh Poochenge Hi”.
Conceptualised as a high-visibility brand push, the campaign continues Kajaria’s strategy of combining celebrity-led storytelling with sharp consumer insight to reinforce aspiration, recall and product credibility across India’s rapidly pre-immunising housing market. By seamlessly integrating tiles and bathware into a cohesive narrative, the film further strengthens Kajaria’s positioning as a comprehensive premium home solutions brand.
Commenting on the association, Mr Chetan Kajaria, Vice Chairman at Kajaria Ceramics Ltd., said, “At Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers. Bringing Rashmika Mandanna on board alongside Ranveer Singh reflects our commitment to building a strong cultural connection with homeowners across regions. We look forward to leveraging this powerful partnership to further strengthen our engagement with customers and inspire beautiful living spaces across the country.”
Commenting on the campaign, Mr Rishi Kajaria, Managing Director at Kajaria Ceramics Ltd., said, “With ‘Log Toh Poochenge Hi,’ our objective is to elevate the brand conversation towards emotion and brand ownership while showcasing modern design and uncompromised quality. Today’s consumers see their homes as an expression of identity, and Kajaria’s tiles and Kerovit bathware play a central role in enabling that aspiration. Bringing Indian cinema’s force Ranveer Singh and Rashmika Mandanna together in a relatable, story-led narrative allows us to strengthen Kajaria’s positioning as a complete premium home solutions brand while expanding our reach across every corner of the country, especially in the southern markets.”
Ranveer Singh said, “This campaign’s insight is very relatable—thoughtful design makes homes special. The film expresses that pride in a lively, slice-of-life manner. Shooting with Rashmika was enjoyable, and I think the campaign will make audiences smile.”
Rashmika Mandanna said, “At this stage in life, ‘home’ feels even more special for me, so this film touched my heart. It beautifully shows how a home is more than looks—it reflects your journey and the life you build together. The story is warm, and shooting with Ranveer was fun and easy. I think the audience will feel that chemistry on screen.”
The TVC is being rolled out across television and digital platforms, with amplification in outdoor, print, and cinema. Kajaria expects the campaign to further strengthen brand salience in the premium category while driving cross-category adoption between tiles and bathware as it scales its integrated home solutions strategy.
Source: PTI (Business Unlimited takes no editorial responsibility for the same.)
