With the introduction of four new laptop families—the XPS 13, the Dell 14S and 16S, and the Alienware 15 gaming laptop—Dell Technologies has broadened its premium consumer portfolio in India. With products ranging from ultraportable gaming rigs to daily laptops powered by artificial intelligence, the business is claiming this to be its most extensive consumer assortment to date.
Launching in one of its most key global consumer markets, Dell is aiming to broaden access to its flagship XPS and Alienware lineups. “India is one of the most dynamic and demanding consumer markets in the world, home to consumers who expect technology that keeps pace with their ambitions,” comments Chris Cowger, senior vice president and general manager, Global Consumer and eCommerce, Dell Technologies. According to him, the launch is in line with the company’s worldwide objective of providing the perfect technology to every consumer, regardless of their budget or market.
Bringing the craftsmanship associated with XPS and Alienware to a wider audience in India, the portfolio is designed to cater to a variety of user segments, including students, young professionals, creators, and gaming enthusiasts, according to Raj Kumar Rishi, VP and general manager of the consumer business in Asia Pacific and Japan at Dell Technologies.
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