OpenAI, Google, and Perplexity have launched free access to their premium AI tools in India to expand their user bases in a fast-growing digital market.
This initiative is timely, given that India’s massive smartphone population of around 730 million and low mobile data rates (averaging just 9.2 cents per gigabyte) create strong demand for AI services.
OpenAI’s ChatGPT Go plan is available for free for one year in India, in contrast to the paid plans in over 100 countries, resulting in a significant uptick in usage—daily active users surged 607% year-on-year to 73 million, surpassing those in the U.S. Perplexity is also capitalizing on this market by offering its $200 annual Pro plan for free to Airtel customers, boosting its active users in India to over one-third of its global total.
Data indicates ChatGPT leads user engagement, with 46% of its monthly users accessing the app daily, while Perplexity and Gemini trail with 20% and 14%, respectively.
Source – sarkaritel.com
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