Hindustan Petroleum Corporation Limited (HPCL) has received two prestigious awards for its DriveTrack Plus program: the CII Digital Transformation Award for Most Innovative Best Practices in Customer Experience and the Editor’s Choice Award for Best Use of Technology in a Loyalty Program at the Jagran HiTech Awards.
These honors recognize HPCL’s commitment to digital transformation and customer-centric innovation in the mobility and retail sectors.
DriveTrack Plus is a prepaid fleet card and loyalty program designed for fleet management, allowing users to purchase fuel and lubricants at HPCL petrol stations, and digitally recharge their CCMS accounts while earning DriveStars incentives.
Additional benefits include a 0.75% digital incentive, accident insurance for drivers, a Transport Management System (TMS) for operational efficiency, roadside assistance via Sadak Ka Sathi with over 18,000 mechanics, and a contactless fueling solution through NFC technology, ensuring secure and accurate transactions.
The awards highlight HPCL’s reputation as one of India’s most trusted brands, reinforcing its dedication to providing dependable, technology-driven solutions that enhance customer confidence and brand integrity within its retail network.
Source – sarkaritel.com
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